My Life At The Art - 1347 Words

As long as I can remember there has always been a need for me to make things, which as I grew older became a coping mechanism for me. I’ve grown up in a household that celebrates the arts, but I was mostly self taught as my family members don’t consider themselves artists. Because of them, I have had the opportunity to travel to different countries and see many different styles of art. I grew up in a household that was centered around a Greek way of life, so being embedded in that while living in the United States was a way for me to be involved in different cultures close to home. My father exposed me to different types of music, and helped me develop an appreciation for the arts. When I was little, he would take me to museums and let me go in almost every church we came across in Greece to look at the paintings and murals. My mom helped me develop a strong work ethic, and a desire to work hard and accomplish things, and both became equally important. Even though my pa rents don’t consider themselves artists, they made a conscious effort to raise me in a setting that would help to cultivate creativity. Since creating things has been such an integral part of my life from an early age, I want that to transcend into a career as well. At 15, I haven’t mapped out what I want to do with my life, but I know that it must involve art. I am passionate about a wide variety of topics and in an ideal world they could all meet so I could be involved in all of them. By exploring myShow MoreRelatedMy Life, The Arts, And World Events1200 Words   |  5 Pagesphysical health, and it wasn t IQ: It was grit.† Grit, in my words, is the capability of failing or persevering through difficulties and still being able to succeed in the end. Whether you are or not familiar with grit, it has the potential to change lives, and examples of this trait are shown in my personal life, the arts, and world events. To begin with, the topic of grit can be connected to my life as I have been examining past moments of my life where I have had this trait. The most striking one wasRead MoreMy Life At The Whitney Museum Of American Art1524 Words   |  7 Pages’ He grunted in response and took the next right onto Park avenue leading out of the upper east side. Sydney had recently moved into her one bedroom apartment on 74th street, to be closer to her newly acquired job at the Whitney Museum of American Art, in midtown Manhattan. 27 years of age, and Sydney still did not have a stable job, was running her bank account dry every month in order to pay her costly rent, and was still without a significant other. Sydney sat now, in the back of a cab smellingRead MoreMy Life When Literature Became An Express Self Empowering Art1641 Words   |  7 Pagesrecall a specific moment in my life when literature became such an express full self-empowering art form. Nor can I remember a passage that could have struck a match that would light a fire in my soul, in which would then resonate a deep passion for the art of writing. All I know, is that one day, for some reason, I just wanted people to know how and feel what I felt. I wanted them to view my writings, starting from my name in the heading, to the very last punctuation mark of my conclusion paragraph, andRead MoreArt And The Pursuit Of Art1329 Words   |  6 Pages Art has had a profound significance to me throughout my life. As a child, art was my retreat from the mundane of the world. I found a way of communicating the things I was feeling with others around me! It gave me different perspectives and ways of looking at events, emotions, and p eople. All of these perspectives helped shape me, made me contemplate the individual I wanted to be and how the world behaves. Art answered as many questions as it posed. It made life worth living. From that moment onRead MoreFinding Oneself1248 Words   |  5 Pagesï » ¿Finding my muse, finding myself It is through art, and through art only, that we can realize our perfection ---Oscar Wilde When I was a small child, I was extremely shy. I had to be coaxed to raise my voice in the presence of others. The only time I felt confident was when I was by myself with a handful of crayons in my hand, bent over a piece of paper. While all children love to create art, for me art was more than a way to pass the time. It was a form of self-expression. When I was happy, IRead MoreWhat Creates Happiness And Good Health1223 Words   |  5 Pages In life there are ways we come to a deeper meaning of what creates happiness and good health. To achieve the deeper meaning we exhaust the ideas of playing sports, creating art, or making things to better the lives of people around us. We all understand art is a part of our daily life, and how we choose to use or create the art affects our personal self. Throughout the semester there are aspects of the teaching which have changed the way I notice and create my art in my life. I focus heavily onRead MoreMy Experience At The Art Department1221 Words   |  5 Pages Everyone has a passion in life - mine is art. Not going to galleries and looking at paintings by artists from the 1800s but using paint and pencils to show me and my life. The saying A picture shows a thousand words which is very true but in my case a painting shows a thousand emotions. I ve never hated school but I ve always loved being in the art department. All the different possibilities, the different sizes of paper. It is somewhere that I feel as if I am me and nothing will ever changeRead MoreSt. Louis Art Museum736 Words   |  3 PagesSt. Louis Art Museum As Edgar Degas once said, â€Å" Art is not what you see, but what others make you see†. The St. Louis Art Museum is a place for artist to display their art and give spectators the option to see art from a new perspective. This was the case for me. As we walked up to the beautifully structured building that stood so tall and wide, my expectations were extremely high. At first glance I notice the bronze statue of King Louis IX of France riding high on his horse. From this statue aloneRead MoreArt : Art As A Major1692 Words   |  7 PagesUNI-201 November 10, 2014 Art as a Major Staring at a person across the room, you find yourself wondering who they really are. What do they do? And perhaps, where are they going in life? Truth is you can tell very little about a person from just their appearance, as it is with me. But after time it is hard to not to notice how much art is a part of my life, and what it means to me. Throughout this paper I will focus on why studio art is my major (and why others such as art education are not), thenRead MoreArt Interaction : Frida Kahlo s Thorn Necklace And Hummingbird1148 Words   |  5 PagesMirian De Jesus ESE88-08 Timothy Glenn August 1, 2015 Art Interaction: Frida Kahlo’s Thorn Necklace and Hummingbird Art is the essence of emotions, expressed through the canvas to fulfill an artist’s ego and reflect their inner self. Frida Kahlo one of the many women who revolutionized art, was a great example of the strength of women, and their expression of daily life through art. Frida lived from 1907-1954; at the age of 18 she had an accident that left her paralyzed, she began to paint more frequently

The Driving Forces Of E Commerce For Asos - 1581 Words

Critically Evaluate the Driving Forces of E-commerce for ASOS in 2015 1.Introduction In the year of 2013, Asos sees a great revenue growth and profits all over the world. Asos continued its global expansion and in August of 2014, Asos received 61% of the whole sale from outside UK (Asos plc, 2014). According to the report released in 16th Sep 2014, the sales of Asos grew toï ¿ ¡975.5m in the end of August this year. Addition to that, the CEO Nick Robertson claimed that Asos will make even larger investments in the international pricing, technology and supply chain in order to gain more profits in the next financial year (Mintel, 2014). In the four driving forces of e-commerce, the customers’ love comes first. 2.Customers’ love There are four facets that customers may concern (Jarvenpaa and Todd, 1997). For Asos, the perception of the product is about the quality, the variety, the fashionability and the price of the clothes. As the largest online fashion and beauty retailer, the 3rd most popular website for buying clothes, Asos stands for â€Å"As Shown on Stage† and fashionability. Meanwhile, Asos is developing a plan to control products quality as soon as they are made (Asos plc, 2014). The shopping experience is another aspect which customers care about. The website should be users-friendly. Asos is communicating with its consumers around the world by adding websites in non-English languages even Chinese and Russian with difficult characteristics (Asos plc, 2014). WhenShow MoreRelatedOnline Shopping Of Apparel And Footwear1557 Words   |  7 Pagesabout the driving forces impact the development of Business-to-Consumer E-commerce, they are the consumer acceptance, technological process competition and legislative and institutional. Asos, an online fashion retailer, sells over 65,000 own-brand and other brands product and delivers products to 240 different countries (Asosplc, 2014). Until August 2014, Asos’s sales increased to  £975.5 million (Mintel, 2014b). What are driving forces for Asos in 2015? Depending on the Reynold’s driving forces frameworkRead MoreBardot Reort22355 Words   |  90 Pages19 2.4.3 Myer 19 2.4.4 Australian Wholesale Boutiques 20 2.4.5 International wholesalers 20 2.4.6 Bardot online 20 2.5 Macro environment situation 21 2.5.1 Economic Conditions 21 2.5.2 Political and Legal forces 21 2.5.3 Competition 22 2.5.4 Social and Cultural forces 22 2.5.5 Technology 22 3.0 SWOT Issues Analysis 23 3.1 Strengths 23 3.1.1 Affiliation with Myer Department Stores 23 3.1.2 Bardot’s Subsidiaries 23 3.1.3 Encouragement of Customer Loyalty, Through Use of

Marketing Communication Advanced Approach Towards Management

Question: Describe about the Marketing Communication for Advanced Approach Towards Management. Answer: Introduction Marketing Communication refers to the process of communication with target customers of the company[1]. The primary reason of marketing communication is to convey the message about the products and services of the company to the customers as well as to the stakeholders. There are various tools of marketing communication like an advertisement, public relation, personal selling, direct marketing and many others. Integrated Marketing Communication, commonly known as IMC, is the advanced process of marketing communication. IMC is an advanced approach toward achieving the marketing objective of a company by using the combination of integrated promotional activities. IMC evaluates the value of the marketing plans of a company and then make communication strategy to promote a particular brand[2]. This primary aim of the study is to formulate the Integrated Marketing Communication plans (IMC plan) of an Australian leading garments maker Country Road Group. The first part of the study is about the background of the company, their products and the marketing objectives. Then the very next part of the report evaluates the target market segmentation of the company. After that, the most important five communication or advertising objectives of the company has been developed. Then the ethical issue regarding the brand image creative advertisement has been recognized and discussed. The next part involves the development of the media plan of the company which includes the selection of the media vehicle. The media vehicle will help to achieve the marketing objective of the company. Lastly, a conclusion has been drawn based on the total study. Background of Country Road Group Country Road is an Australian retail company founded in the year of 1974. The company has its presence in other countries like New Zealand and South Africa. The parent company of Country Road is Woolworths Limited. Country Road is headquartered in Melbourne, Australia. The name of the managing director is Mr. Darren Todd and the name of the CEO is Mr. Matt Keogh. In the beginning, Country Road used to produce the clothes for the women. Right now, Country Road is Australias one of the major retail company which produces garments for children, men and women. The major product of Country Road is garments; apart from that Country Road also produces accessories and footwear for men, women and children. There is a portion o this company which produces furniture. In the year of 1998, Woolworths Limited showed interest in this company and acquired it. The current employee base of the company is around ten thousand. The primary objective all the company is to maximize the profitability by increasing the revenue. Country Road also has the same objective, but they want to achieve this objective by satisfying the needs of the customers. The marketing objective of Country Road group can be recognized by reading the vision statement of the company. As per the vision statement of the company, Country Road wants to become the omni channel market leader in Australia. That means the company wants to make available their products in every channel like online shopping, on call shopping and from mortal stores. At the same time, the company believes in innovation in their product so that their product can be the unique one in the market. Another objective of Country Road is to acquire the world class talented employee in their work force as they believe the employees are the heart of the organization. Target Audience Segment Analysis The primary requirement to develop any marketing strategy is to set the target audience that is to know who the potential customers of the company are. Target segmentation depends on the nature of the business. Thus, different companies have different target segment[3]. In the case of Country Road, the company has segmented their customers depending on various aspects like geographic, demographic, psychographic and behavior. These aspects are discussed below: Geographic segmentation refers to segment the audience by climate, size of the city or state and population. The clothes of both men and women vary depending upon the climate of the area. For example, the clothes of summer and winter are not same. Based on this factor, Country Road segmented their target audience and produces the products accordingly[4]. Demographic segmentation means to divide the target customer by age, sex, income, education, occupation and others. County Road has products for children, men and women and for all age group. On the other hand, they have some premium products for their premium customers. Country Road has targeted all income grope people so that everyone can buy their products[5]. Psychographic segmentation means to target the customers by social class, the personality of people, various lifestyles of the people and others. Country Road has specially customized clothes to cater to the psychographic needs of the customers. Some people want to wear clothes based on their moods. Country Road uses to analyze the various moods of the people and accordingly produces products[6]. Behavior Segmentation means to segment the customers based on various occasion and festivals. People like to wear new clothes at the time of festival and occasions. Based on that human character, Country Road produces clothes for people[7]. From the above discussion, it can be understood that Country Road has an excellent customer segmentation strategy that helps them cater to the various needs of the customers. Communication Objectives Every marketing strategy has some objectives behind it such as the objective of marketing strategies is to maximize the sales of the organization[8]. There are some specific objectives behind developing the communication strategy of Country Road Group. Three of those objectives are discussed below: The first objective is to develop the brand image of the company. Brand image means the perception of a customer towards the particular company. As the customers are the source of income to every company, it is essential to build a good image to the customers. In the case of Country Road, it is necessary that the company have a good brand image. Effective communication strategy helps to create awareness about the products of the company as the brand image will be good when maximum people will get to about the company[9]. The second objective is to promote the new products of the company. Once a new product is launched in the market, it needs proper promotion so that people can be aware of the product. Thus, the aim of the IMC manger will be to develop an effective communication strategy to promote the new product in the market. The profitability of the company will be higher when more people get to know about the product[10]. The third objective is to influence the buying behavior of the customers. The communication strategy should be developed in such a way that it can be able to change the perception of the customers towards the products of the company. The advertisement campaigns of the company should convey the message of the benefits of the products. Only then customers will be attracted towards the products of the company[11]. These are the main three communication objective of the company Country Road. The IMC manager should keep these factors in mind while developing the advertisement or communication strategy of the company. The profitability of the company will increase when more customers are influenced to buy the product of the company. Ethical Issues in Communication Objectives Business communication strategies or the advertisement campaigns are such an act that helps to create the brand image of a company[12]. Brand image is a crucial aspect in establishing the image of the company in the market. The brand image refers to the reputation, goodwill and logo of the company. There is various advertisement style of creative advertisement. They are Unique selling proposition style, brand image creative style, Resonance creative style, Emotional Creative Style, Generic Creative Style, Preemptive Creative Style and others. In the case of Country Road Group, the chosen alternative style of creative advertisement by the IMC Manager is the brand image creative style of the company[13]. Every business strategy must have ethics in it. The strategies can be marketing strategies, promotional strategies or communication strategies. Ethics is a must in every business strategies. Hence, there is no exception in the case of Communication or advertisement strategies. One of the major ethical issues in advertisement communication is the presence of a subliminal advertisement. Subliminal advertisement refers to the portion of the advertisement which is shown for a very little time but has a very inner meaning. That means by subliminal advertisement; companies are trying to manipulate the customers[14]. Many companies are adopting the strategy of subliminal advertisement. However, many companies and advertisement agencies are considering the practice of subliminal advertisement as a wrong practice of advertisement. Another ethical issue in advertisement is providing the wrong information through the advertisement campaign. There are instances of many companies which try to con vey the wrong message by their advertisement campaigns. This is an ill practice of communication campaigns. People are misguided by the false information provided by the company in their advertisement. This process creates a bad effect on the brand image of the company[15]. The IMC manger of Country Road must keep these ethical issues in mind while preparing the advertisement strategies of the company. The advertisements of the company should convey the right massage of the brand as well as should provide the correct information. Media Plan The crucial and most important job of an IMC manager is to develop the media plan of the company. The media plan involves the planning of advertisement vehicles to convey the message of the company to the customers[16]. In the case of Country Road, the objective of the media plan is to reach to the maximum number of people on a frequent basis. In this context, one of the most important aspects is the selection of the media vehicle. Media vehicle refers to the medium or channel by which the advertisement of the company will be done[17]. The chosen media vehicle for Country Road Group is all the local newspapers. There is a great significance of newspapers as the media vehicle of the company. The newspaper is such a medium which is available in every corner of the country and newspaper id the only media which is published on a daily basis. There is a relation between the chosen media and the three main objectives of the company. As discussed earlier, the three main advertisement objectives of the company are creating a brand image, promoting new products of the company and influence the buying behavior of the customers. All newspaper will have a one full page advertisement of the new products of Country Road. This process will create the brand image of the company as almost every people of the country read newspapers on a daily basis. On the other hand, the advertisement will make the readers know about the new products of the company and will convey the right message to the potential customers. Twenty-first centurie s is the era of internet and in this era newspapers are available in the form of e-paper in mobiles, laptops, computers, tablets and many others. Thus, by choosing the newspaper as the media vehicle, Country Road Group can reach to millions of people on a regular basis and at the same time the objectives of the companies can be achieved by these media plan[18]. Evaluation Process of Media Plan Every marketing strategy has success and failure. There should be one or a set of tools that will help to evaluate the effectiveness of the media plan. The best way to evaluate the success of the media plan is to adopt both qualitative as well as a quantitative method of evaluation. These two processes are discussed below: The qualitative method of evaluation has aspects. First of all, it should be examined that if there is any biases toward the advertisement. The tone of the media should be good. There should be a group of people in the organization who will look after the evaluation process of the media. The group will frequently examine about the coverage of the media that means whether the media is reaching to the potential customers. They will also examine that whether the people are getting the core message of the advertisement. On the other hand, it should also be analyzed that how the competitors are taking the advertisement promotion of the company. The team will also be responsible to take care of the number of advertisement in the newspapers[19]. Another way to evaluate the effectiveness of the advertisement campaign is the quantitative method of evaluation. This method helps to evaluate the effectiveness on the monetary basis. The first method under quantitative media evaluation is advertising Cost Equivalent method. Application of this method will help to measure the success of the advertisement campaign by the revenue earned. The next method is to judge the impression of the advertising campaign that is how many times the advertisement is seen in the newspaper. Another way of evaluation is to see how many times the name of the company and the main message of the company appears in the newspaper[20]. These are the methods by which the advertisement plan of Country Road can be evaluated. The qualitative method helps to evaluate the effectiveness by people whereas quantitative method helps to evaluate the effectiveness on the monetary basis. Both the methods are important tools for the evaluation of advertisement campaign effectiveness. Conclusion Communication strategy is the process of establishing the brand image of the company to the customers. However, establishing the brand image is not the only objective of it. There are various objectives and benefits of communication objectives. Integrated Marketing Communication (IMC) is the advanced version of communication strategies. IMC deals with the creation and implementation of the media plans of companies. In this study, the media plan of the Australian Company Country Road Group has been set up. Country Road is one of the leading cloths manufactures in Australia. The company has divided their target customer in for segments. They are geographic, demographic, psychographic and behavior. This is a unique strategy as this strategy has given them a better view of their potential customer base. After that, the three major objectives of the communication plan have been established. The objectives are establishing brand image, promoting products and influence the customers. Then the media plan of the company has been set and the newspaper has been chosen as the media vehicle. There is a direct relationship between the media vehicle and the objective of the company as the media vehicle helps to achieve the advertisement objectives by communicating the media plan with the potential customers. However, only setting up of the media plan is not enough. Evaluating the effectiveness of the media plan has the same importance as the setting up of it. There are two types of methods to evaluate the success of media plan that is a qualitative method and quantitative method. The quantitative method helps to evaluate the success on the monetary basis. In the case of Country Road Group, both quantitative and qualitative methods are suggested to evaluate the effectiveness of communication pl an. Thus, form the whole repot, it can be concluded that to establish the media plan of a company, the analysis of target segment and setting up of objectives are necessary. After that, there should be effective tools to evaluate the effectiveness of the plans. 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